I found this info on the bag on Lime and Violet's blog Daily Chum. The brilliant designer Illiane describes it this way:
We've been there. Caught unawares, empty handed, with time a-wasting. Whether it's at the doctor's, waiting for the mechanic to finish, or finding ourselves unexpectedly bored at a tailgating party, it would be just so much better if we had some knitting to tide us over!She's run out right now, but expects more around June 10th. $14.95 - what a deal!
Never fear, you shall never be caught unprepared again. Behold, the Emergency Knitting Bag!